
This bakery and sandwich café chain, originally from St. Louis, has become a huge hit amongst the scenesters. Panera’s popularity stems from a few basic principles:
Panera Bread’s sourdough bread is delicious.
It is chewy and soft, with a perfectly crunchy crust and the classic sourdough tang.
Panera Bread is “tour food”. On tour, Panera is the five star Wolfgang Puck Café of meals. For someone in a band, it’s worth eating ramen for three days if you know you’ll be able to treat yourself to a Frontega Chicken Sandwich at Panera at the end of the week. Scene kids, unlike musicians, generally live off of their parents’ salary, rather than Top Ramen and merch sales. Thus, it is not an issue to drop $13 on a sandwich, a soda, and soup in a bowl made of bread. Panera Bread satisfies scene kids’ hunger for food, and for cred: “I could totally be on tour no problem, dude, I would just eat fucking Panera Bread everyday”.
The most perplexing appeal of Panera Bread, besides its delicious bread, and its false sense of “ruffing it”, is the sourdough soup bowl. This is something I have never understood. Why the fuck would you want to eat the receptacle that your soup was in? You can’t dip the bread in the soup, because if you do, your soup will fall out of the fucking bowl. Not only that, it costs an extra $4 or so for a loaf of bread with a hole in the middle.
To make up for the overpriced edible bowls, Panera Bread offers free wi-fi at all of its locations. This is the dealbreaker. Unlike any other hip chain café (see Starbucks’ T-Mobile HotSpot), Panera Bread enables scene kids to show off their sweet new MacBook, video chat with their friends in obscure crunkcore bands, and eat soup out of a giant sourdough roll all at the same time. If that isn’t tour life, I don’t know what is.

Topher Talley
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... i would probably die without panera bread bowls… i like my soup in a receptacle… it is very exciting to eat my trash |
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Lo
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... I’m laughing out loud if that’s really Topher. I can’t believe you’d forsake the Chipotle next to Jammin Java! |
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Jenny Mariposa
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... Psssssh. I’m in love with “Natural Cafe”. They have wholesome organic and vegan food like boca burgers, cookies, deserts and tofu hot dogs…So effing delicious Oh and the 5$ dollar subway deal is hard to resist…but if you have the cash Panera Bread is amazing. |
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yeherohw
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... the question is, if the scene is dead, why are you on here commenting? Trust me, you’re gonna get some LOLz |
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Nathen
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... Panera really is needed on the road though.. After days of Taco Bell and Wendy’s, you start to feel it, and start to show it too… It is definately nice to get to a Panera, relax and make use of a steady internet connection to catch up with the world outside the van/bus. Pita Pit is also fucking great.. hit that up whenever you can. Chipotle, Moe’s and Qdoba (to name 3) are always good alternatives! There’s so much good stuff, but Panera ranks up there. Expensive though. |
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addison
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... is panera solely american? i’ve never seen one. pita pit, on the other hand, is sick shit! mmm. |
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Amanda
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... Tour food, yet most bands claim to be ‘broke as fuck’ Panera Bread is damn well expensive! |
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Sam
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... As soon as I saw that logo I immediately recognized St. Louis Bread Co (St. Louisians refuse to call it Panera) and then came to the conclusion that you are completely right…the wi-fi is totally the deal breaker and makes the 7 dollar chicken salad sandwich worth it. |
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whodafuh?
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... okay okay okay. I must admit me and my friend go nuts over panera. how can you not? it’s so freakin delicious! french oinion soup in the bread bowl-best shit in the world. dude it’s even better than sushi >. |
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mckena
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... i work there and have yet to see one scene kid in the store. i’ve seen lots of emo kids and old fucks, but no bands touring. they’d rather go to tbell where it’s cheaper |
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Joe boo
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... Panera sucks period. Over priced, low quality fast food with glamorous marketing. If the food is so fresh, try this one. Ask for a sandwich without mustard or mayo. I guarantee you the response will be “We can’t do that, they’re all pre-made.” You mean to tell me a company that makes sandwiches a core product of their business finds hand making a sandwich such a monumental task that they must be premade? Panera isn’t trendy, their shrink wrapped food isn’t good, the value for your money sucks, their re-heated soup is bland, and the whole atmosphere makes me want to vomit on every laptop toting abercrombie and fitch douche that walks in the door. You want quality food and value? Look around your neighborhood and visit a local establishment where they have to take pride in what they do or they don’t exist. If you really think you’re eating healthy and avoiding assembly line fast food because the ad says so and they offer free wi-fi you’re an idiot. |
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Worker
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... Wow “Joe Boo” that is a big fat lie. I’ll agree that Panera is not the best, but I work there. I assure you that we can make a sandwich without mustard or mayo. I have no idea which store you went to, but it wasn’t Panera. Nothing in our sandwiches is pre-made. That’s ridiculous. |
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